Digital Marketing
Plan and run data-driven digital campaigns in six months, from strategy and content to social media, SEO, email and paid advertising with measurable reporting.
6 Months
Remote
EN / FR
What is this program?
A six-month program covering strategy and content through social media, SEO, email and paid advertising, with measurable reporting at every stage.
Why does it exist?
Marketing budgets have moved online and organisations need people who can plan campaigns, manage channels and prove results with data instead of guesswork.
Who is it for?
Entrepreneurs, small-business owners, communicators and career switchers who want to run campaigns that convert.
What You Will Learn
5 modules in Digital Marketing
Each module builds on the previous one, from foundations to a finished, portfolio-ready project.
Marketing Foundations
Understand customers.
- Customer journeys
- Audiences and positioning
- Goals and channels
- Simple marketing strategy
Content and Social
Attract an audience.
- Content planning
- Writing for web and social
- Managing communities
- Simple visuals and video
Search and Email
Reach people searching.
- SEO basics
- Keyword research
- Newsletters and automation
- Landing pages that convert
Paid Advertising
Get results with budget.
- How online ads work
- Social and search campaigns
- Targeting and budgets
- Ad copy and creatives
Analytics and Growth
Measure and improve.
- Key metrics and dashboards
- Reading reports
- A-B testing
- Presenting a growth plan
Skills & Attitudes
Skills and attitudes for Digital Marketing
Beyond technical knowledge, this program builds the professional qualities employers look for.
Cognitive and technical
Channel knowledge, tools and planning campaigns end to end.
Creative and craft
Clear persuasive copy and platform-fit visuals.
Interpersonal
Customer empathy and clear reporting.
Personal
Initiative, adaptability and results focus.
How You'll Train
Built on the MWF Training Model
This is a full qualification, so most of the time goes into Core and Polish: learning the craft, then proving it on real work, including a company internship.
Foundation
Customers, principles and communication.
Core
Content, SEO, email, ads and analytics.
Polish
Real-business campaigns to measurable goals.
Integrate
Full campaign plus portfolio report.
Program Outcomes
By the end of this program, you should be able to:
These are capabilities you'll build.
Build a strategy with goals and audiences.
Create content for web and social.
Apply SEO and email marketing.
Run paid campaigns within budget.
Track results with analytics.
Present a plan and report.