Digital Marketing
Prepare for the national Digital Marketing diploma in one year, from market analysis and branding to multi-channel campaigns, automation, analytics and a defended internship.
1 Year
Hybrid
EN / FR
What is this program?
A hands-on program in Caasitech Academy that prepares you for the Ministry's Production of Graphic Designs diploma. You learn to create print documents, illustrations, web pages and simple animations, and to explain your design choices to a client.
Why does it exist?
Companies, institutions and clients need people who can produce consistent, professional visual work. The national programme was built with employers, so training follows real workplace tasks.
Who is it for?
Students, professionals, career switchers and entrepreneurs who want a nationally recognized qualification, either to work in a studio or company or to work for themselves.
What You Will Learn
6 modules in Digital Marketing
Each module builds on the previous one, from foundations to a finished, portfolio-ready project.
Market Analysis
Understand the market.
- Consumer behaviour
- Competitor audits
- Positioning and offers
- Marketing planning
Brand and Content
Build brands people trust.
- Brand voice
- Content strategy
- Copy and visuals
- Video for marketing
Acquisition Channels
Win customers everywhere.
- SEO and content ranking
- Social media growth
- Paid search and social
- Email and automation
Sales and Retention
Turn clicks into clients.
- Funnels and landing pages
- E-commerce basics
- CRM and loyalty
- Customer service online
Data and Budgeting
Spend wisely, prove value.
- Analytics dashboards
- Attribution basics
- Budget management
- Executive reporting
Internship and Defence
Graduate with proof.
- Company placement
- Live campaign
- Written report
- Jury defence
Skills & Attitudes
Skills and attitudes for Digital Marketing
Beyond technical knowledge, this program builds the professional qualities employers look for.
Cognitive and technical
Strategy, channels and analytics.
Creative and craft
Compelling copy and visuals.
Interpersonal
Stakeholder management.
Personal
Accountability and curiosity.
How You'll Train
Built on the MWF Training Model
This is a full qualification, so most of the time goes into Core and Polish: learning the craft, then proving it on real work, including a company internship.
Foundation
Markets and communication.
Core
Branding, channels and CRM.
Polish
Live campaigns to targets.
Integrate
Internship plus jury defence.
Program Outcomes
By the end of this program, you should be able to:
These are capabilities you'll build.
Analyse markets and position offers.
Build brands and content engines.
Run SEO, social and paid campaigns.
Build funnels and retention.
Manage budgets and dashboards.
Complete internship and defence.