Digital Marketing
Become a job-ready digital marketer in six months for the CQP certificate, from strategy and content to advertising, automation and performance reporting.
6 Months
Online
EN / FR
What is this program?
A six-month CQP track from strategy and content to advertising, automation and performance reporting across the main digital channels.
Why does it exist?
Companies judge marketing by its numbers, so they need practitioners who can run campaigns and report honestly on what worked.
Who is it for?
Job seekers, entrepreneurs and communications staff who want a formal qualification in digital marketing.
What You Will Learn
5 modules in Digital Marketing
Each module builds on the previous one, from foundations to a finished, portfolio-ready project.
Strategy Basics
Plan before posting.
- Audiences and offers
- Channel selection
- Campaign goals
- Simple media plan
Content Production
Create that converts.
- Content pillars
- Copywriting basics
- Simple design and video
- Content calendar
Social and Email
Grow and keep audiences.
- Page management
- Community engagement
- Email campaigns
- Basic automation
Ads and Search
Drive traffic that pays.
- SEO essentials
- Social ad campaigns
- Budgets and targeting
- Landing pages
Measurement Project
Prove return on spend.
- Analytics setup
- Campaign launch
- Optimisation tests
- Results defence
Skills & Attitudes
Skills and attitudes for Digital Marketing
Beyond technical knowledge, this program builds the professional qualities employers look for.
Cognitive and technical
Channels, tools and campaign logic.
Creative and craft
Persuasive copy and neat visuals.
Interpersonal
Client reporting and teamwork.
Personal
Results focus and adaptability.
How You'll Train
Built on the MWF Training Model
This is a full qualification, so most of the time goes into Core and Polish: learning the craft, then proving it on real work, including a company internship.
Foundation
Customers and channels.
Core
Content, ads, email and SEO.
Polish
Live campaigns to targets.
Integrate
Measured campaign plus defence.
Program Outcomes
By the end of this program, you should be able to:
These are capabilities you'll build.
Plan campaigns with clear goals.
Produce converting content.
Manage social and email.
Run ads and SEO basics.
Measure and optimise.
Defend results to a client.