Digital Marketing
Master the tools and strategies of online marketing, from understanding customers to running campaigns and measuring results, so you can help businesses grow effectively.
6 Months
Online
EN / FR
What is this program?
A hands-on program in Caasitech Academy that prepares you for the Ministry's Production of Graphic Designs diploma. You learn to create print documents, illustrations, web pages and simple animations, and to explain your design choices to a client.
Why does it exist?
Companies, institutions and clients need people who can produce consistent, professional visual work. The national programme was built with employers, so training follows real workplace tasks.
Who is it for?
Students, professionals, career switchers and entrepreneurs who want a nationally recognized qualification, either to work in a studio or company or to work for themselves.
What You Will Learn
5 modules in Digital Marketing
Each module builds on the previous one, from foundations to a finished, portfolio-ready project.
Marketing Foundations
Understand customers and the digital landscape.
- Marketing basics and the customer journey
- Target audiences and positioning
- Setting goals and choosing channels
- Building a simple marketing strategy
Content & Social Media
Attract and engage an audience.
- Content planning and storytelling
- Writing for the web and social media
- Managing social platforms and communities
- Creating simple visuals and short videos
Search & Email Marketing
Reach people who are looking for you.
- Search engine optimisation (SEO) basics
- Keyword research and website content
- Email lists, newsletters and automation
- Landing pages and calls to action
Paid Advertising
Get results with a budget.
- How online advertising works
- Creating campaigns on social and search platforms
- Budgeting, targeting and testing ads
- Writing ad copy and choosing creatives
Analytics & Growth
Measure what works and improve it.
- Key metrics and web analytics tools
- Reading reports and spotting trends
- Conversion and A/B testing
- Presenting results and a growth plan
Skills & Attitudes
Skills and attitudes for Digital Marketing
Beyond technical knowledge, this program builds the professional qualities employers look for.
Cognitive & technical
Knowledge of digital channels, marketing tools and analytics, and the ability to plan a campaign from goal to result.
Creative & craft
Writing clear, persuasive copy and producing simple visuals that suit the audience and platform.
Interpersonal
Understanding customers, collaborating with teams and clients, and presenting results clearly.
Personal
Initiative, adaptability, a results-driven mindset and a readiness to keep up with changing platforms.
How You'll Train
Built on the MWF Training Model
Training moves from Foundation to Integrate: learn the essentials, build core skills, polish them on real projects, and finish with portfolio-ready work.
Foundation
Customer understanding, marketing principles and clear communication.
Core
Content, social media, SEO, email marketing, paid advertising and analytics.
Polish
Practical campaigns based on real business cases, reviewed against measurable goals.
Integrate
A full campaign plan with results analysis, presented as a portfolio piece for work or clients.
Program Outcomes
By the end of this program, you should be able to:
These are capabilities you'll build.
Build a digital marketing strategy with clear goals and audiences.
Plan and create engaging content for social media and the web.
Apply basic SEO and email marketing to attract and keep customers.
Set up and manage paid advertising campaigns within a budget.
Track results with analytics tools and improve campaigns using data.
Present a marketing plan and results to a business or client.