Digital Marketing Specialist

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Digital Marketing Specialist

Job Summary:

 

As a Digital Marketing Specialist, your work involves promoting the brand, values, products and services of the company through a variety of digital channels.

 

Duties and responsibilities:

 

  • Creating and uploading copy and images for the website, social media pages, messenger groups etc
  • Writing and dispatching email marketing campaigns
  • Providing accurate reports and analysis to company management to demonstrate effective return on investment (ROI)
  • Researching new digital media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • Designing website banners and assist with web visuals
  • Communicating with clients, affiliate networks and affiliate partners
  • Conducting keyword research and web statistics reporting
  • Contributing to social media engagement and brand awareness campaigns
  • Using web analytics software to monitor the performance of websites and make recommendations for improvement
  • Contributing to company and industry blogs and manage e-communications
  • Assisting with paid media, including liaising with digital advertising agencies
  • Develop and integrating content marketing strategies
  • Keeping up to date with current digital trends
  • Managing the contact database and assisting with lead generation activities
  • Negotiating with media suppliers to achieve the best price for clients
  • Recommending and executing improvements
  • Creating technical documentation for reference and reporting

 

Prerequisites:

 

  • Natural affinity towards communication and creative thinking (literature, arts, linguistics, music etc)

 

Minimum required profile:

 

  • At least an A-Level certificate
  • Good understanding of English Language
  • Good at using computing systems to accomplish simple tasks
  • Ready to commit at least 8 hours per work day, 40 hours per work week

 

Minimum required tools:

 

  • A functional laptop with internet connectivity
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